The Changing Nature of Charity

changing charity

tom's blogs

uganda2

In light of The Nonprofit Times’ annual ‘Best Nonprofits to work for 2013’, I figured it best to dust the cobwebs off of this blog and reflect on the changing nature of charity. Charity has always been a pretty boring aspect of our lives. We all know we should give generously to charity so that nonprofit organizations can put our money to good use and help the less fortunate. But that doesn’t make parting ways with our hard earned cash any easier. Why? Because blindly giving away money is about as satisfying as pouring off milk into the last of your cheerios.

The problem with charities is that there is rarely anything to show for your donation. This is why traditional nonprofits struggle to compete with for-profit companies who offer their customers tangible value through a good or service. Look at it this way; if you pay twenty dollars…

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