“Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they’ve heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn’t even know they wanted.”
–Frank I. Luntz, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
What do women want? For that matter what does anyone want? How can you discover what makes people tick? Here are 10 ways to learn what makes people tick in business relationships.
(first in a series based on the blog post 7 Principles for Making Relationships Work at Work)
1. Dig up information
How much can you find out about someone before you even meet? The more you know, the closer you will be to knowing what makes them tick. Why fly by the seat of your pants, when…
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